{"title":"Pure Via","description":"","products":[{"product_id":"pure-via-baker-s-secret-perfect-soft-brown-sugar-alternative-300g","title":"Pure Via Baker's Secret Brown Sugar 4 x 300g","description":"\u003cp\u003eThis soft brown sugar alternative matches the texture and measuring ratio of standard soft brown sugar while delivering 96% less sugar and 95% fewer calories.* Formulated from natural ingredients, it works as a direct swap in cakes, banana bread and chocolate chip cookies with no recipe adjustments needed, and suits gluten free, vegetarian, vegan and keto diets. Supplied in 300g packs for consistent bake results at scale.\u003c\/p\u003e\u003cp\u003e*Compared to soft brown sugar.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":65495299752285,"sku":"PRV105","price":17.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/4240\/6749\/files\/1q928sdx_pure_via_prv105.jpg?v=1782912680"},{"product_id":"pure-via-pack-of-4-x-250g-stevia-granules","title":"Pure Via Stevia Granules 4 x 250g","description":"\u003cp\u003eMade from just three natural ingredients, erythritol, stevia leaf extracts and natural flavours, this zero calorie sweetener uses extracts from Starleaf stevia, a point of difference from many standard sweeteners on the market. It suits tea, coffee, fruit and cereal, and is gluten free, vegetarian and vegan friendly and Halal certified. Supplied in cases of 4 x 250g packs for steady, repeat demand in the sugar free category.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":65495299359069,"sku":"PRV102","price":14.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/4240\/6749\/files\/ffgurtnv_pure_via_prv102.png?v=1782912680"},{"product_id":"pure-via-baker-s-secret-perfect-icing-sugar-alternative-220g","title":"Pure Via Baker's Secret Icing Sugar 4 x 220g","description":"\u003cp\u003eThis icing sugar alternative measures the same as regular icing sugar and provides 70% of its sweetness, with zero added sugar and 96% fewer calories.* It finishes cakes, biscuits and pastries with a fine, powdered texture, and is suitable for keto, vegan and gluten free diets. Supplied in 220g packs, it slots easily into existing baking and finishing lines with no recipe changes needed.\u003c\/p\u003e\u003cp\u003e*Compared to icing sugar.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":65495300374877,"sku":"PRV101","price":14.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/4240\/6749\/files\/cw5xsz9i_pure_via_prv101.jpg?v=1782912686"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/4240\/6749\/collections\/decovre.png?v=1782831296","url":"https:\/\/steinsfoods.com\/collections\/pure-via.oembed","provider":"Steins Foods","version":"1.0","type":"link"}